About Us

SUPER NICHE is a brand that explores the intersection of luxury and culture through captivating storytelling and immersive experiences. It focuses on delivering substance-rich content that educates, entertains, and inspires an audience passionate about the finer things in life.

Whether it’s watches, wine, art, or travel, Super Niche delves deep into niche luxury categories, showcasing their historical significance, craftsmanship, and cultural relevance. Through curated events, video series, and podcasts, Super Niche brings the world of luxury to life, oﬀering unique perspectives and insights that resonate with seasoned enthusiasts and curious newcomers alike.

At its core, Super Niche is about celebrating the collision of tradition, innovation, and artistry within the global luxury landscape.

Aspiration is no longer about exclusion or gatekeeping. It’s about belonging, shared discovery, and seeing yourself reflected in others who love what you love.

Team

Perri Dash

Co-Founder of Super Niche & Host of Wrist Check Pod

A New York native with roots in music and fashion, Perri's career spans work with leading brands that shaped his perspective on how watches influence style, investment, and cultural expression. Through Super Niche and Wrist Check Pod, Perri continues to spotlight the voices and stories shaping the evolving face of luxury.

Michael Williams

Co-Founder of Super Niche

Poly-collector with a passion for watches, art and French wine. Michael has over two decades of experience in business advocacy, corporate business development and strategic communication.